Un blog pensado para los dueños de hostel: todo lo que necesitas aprender sobre marketing, comunicación, estadísticas y gestión en general.
As a hostel owner or hostel manager, you’re constantly trying to improve the backpacker experience. What do backpackers love about your hostel or city? What did they hate? You can get some of this from your online reviews, but those opinions tend to be the most vocal, and because of that you may be missing out on some really good feedback that will help you improve your hostel guest experience. Here are some tips for getting the best feedback from your backpackers:
Nowadays, with so much noise in email and on social networks, people’s attention span is short! Jump right to the point and don’t make it long enough where they’ll even think twice about responding.
As with everything you do, you should always ask yourself – why? What are you trying to get out of this post check-out conversation? And the questions you ask should be directly related to that objective. You don’t necessarily need to be laser focused on one particular thing, like “What did you think of our hostel’s cleanliness?”, although if you’re trying to validate whether some ...
Remember when it was enough to have a decent-looking website and a few keywords on some pages? Times have changed! Now marketers have to constantly come up with innovative ways to grab visitors’ attention. Video contents helps increase engagement across all channels: web, email and social media include videos nowadays. Brands and people increasingly connect through more social video channels like Vimeo, Snapchat, Instagram videos or even Twitter’s Vine. So what are you waiting for? Try it out and get started!
Always consider the audience you are trying to reach and ensure the video is relevant to them. This is a much larger topic we’ll cover soon, but you should be laser focused on your audience – are you targeting flashpackers, party-goers, photo-enthusiasts, or another group? You could be targeting a couple of different groups depending on the season and room type, but you want to be consciously directing your marketing material to those people.
If you want to fully realize the video medium’s full potential, you make sure it’s easy for your audience to find and easy for them to share it with their social network. This ties in ...
If you’ve enthusiastically created your hostel’s social networks and manage them daily with effort, and suddenly someone asks: “Which is the ROI on your social media?” Take it easy! We’ll tell you the correct response to this question!
Let’s start with the definition of ROI: Return on Investment. As first approximation, the return on investment is the amount of money gained or lost with a particular campaign. For example: if investing 1.000 dollars in a campaign you receive 250 dollars, the ROI is -75%. And if investing 1.000 you receive 5.000, the ROI is 400%.
In terms of social networks, think about ROI is useful to consider measuring a positive return: analyze how are social media impacting positively in your hostel. But is it possible? Can you really measure ROI on social media?
If you already have some experience in online marketing, you may have noticed that it is almost impossible to measure the financial return on investment. Mainly for two reasons: first because it’s not just money you are investing, but also time (hours posting, answering questions, looking for worldwide references, studying cases, following users that represent ...
Con BananaDesk nuestro proceso de reservas y check-in se agilizó muchísimo. Además, en el momento del check-out podemos visualizar inmediatamente si el huésped debe algún servicio de su estadía.
La Casa de Pandora Hostel