5 Steps to Create Your Hostel Facebook Page

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As of a while ago, Facebook is an important marketing channel that you just can’t ignore. That’s why you’re here!

To better understand what a Facebook Page is, we’ll lay out the most basic differences between a Profile (which you’re probably familiar with) and a Facebook Page:

  • A Profile is for a person and a Page is for everything else (business, bands, products, etc.)
  • Profiles have friends and Pages have followers or fans
  • a Profile can actively friend others, but a Page cannot. A Page requires that other Profiles or Pages find it and click the world-famous "Like" button

Many, when creating a presence for their business on Facebook, choose to create a Profile, but a Fan Page is much more relevant! Read more about the deeper differences between the two and learn why a Fan Page is better for your hostel.

How to Create Page on Facebook

Short and to the point, we’ll focus on Creating a Page on Facebook as quickly as possible. If you already have a Profile for your hostel and want to migrate or transfer it to Page follow these steps.

Step 1 - If you don’t have a Facebook Account

On the Facebook home page, you will find a link that says "Create a Page for a celebrity, band or business." Click on the link and jump to Step 2.

![Create Facebook Page without Account](https://s3.amazonaws.com/uploads- bananadesk/uploads/blog/blog- pics/EN+Facebook+Step+1+NOT+MEMBER.png)

Step 1 - If you have a Facebook Account

Login to your account and click on the following link (or copy / paste it into a new window): https://www.facebook.com/pages/create.php

![Create Facebook Page Step 1](https://s3.amazonaws.com/uploads- bananadesk/uploads/blog/blog- pics/EN+Facebook+Create+Page+Step+1.png)

Step 2 - Basic Info

Select the first frame "Local Business or Place", then find and select "Hotel" in the list.
Complete all the fields and accept Facebook’s terms. Setting your hostel as a hotel (there’s no "hostel" option yet!) makes it easy for travelers to find you on Facebook when they use Facebook "Nearby" for local search.

![Create Facebook Page Step 2](https://s3.amazonaws.com/uploads- bananadesk/uploads/blog/blog- pics/EN+Facebook+Create+Page+Step+2.png)

Step 3 - Profile Pic

Choose your profile picture. You can select one from your PC or your website. If you want, you can make it your hostel’s logo. The idea is it should be attractive and represent your business well.

![Create Facebook Page Step 3](https://s3.amazonaws.com/uploads- bananadesk/uploads/blog/blog- pics/EN+Facebook+Create+Page+Step+3.png)

Step 4 - Hostel Details

In this step you have to provide the necessary data (quality over quantity) to position your hostel’s Page in Facebook search. Fill in a description of your hostel, location, etc. It’s important to use keywords to facilitate searches (ie. travel, accommodation, entertainment, Buenos Aires, tourism, backpacking, etc.) Make sure to add your location, so travelers can check-in on Facebook Mobile. The location will also appear in your info and help people find you more easily!

![Create Facebook Page Step 4](https://s3.amazonaws.com/uploads- bananadesk/uploads/blog/blog- pics/EN+Facebook+Create+Page+Step+4.png)

Step 5 - Choose URL

In the final step (optional) choose a url for your Facebook Page. For example, ours is http://facebook.com/banana.desk.pms
This makes life super easy when sharing your link to other people. You can only set it once, so choose wisely!

![Create Facebook Page Step 5](https://s3.amazonaws.com/uploads- bananadesk/uploads/blog/blog- pics/EN+Facebook+Create+Page+Step+5.png)

Now wasn’t that easy? Now the ball is in your court, get to work!